PHOENIX, June 14, 2016 /PRNewswire/ — Elio Motors, Inc. (OTCQX: ELIO), the start-up vehicle manufacturer planning to launch a three-wheeled vehicle that will get up to 84 mpg and with a targeted base price of $6,800, has partnered with digital media company, Onion, Inc., for a politically ‘driven’ digital media campaign leading up to the 2016 election.
As America’s Finest News Source, The Onion is known for its equal-opportunity satire, poking fun at both sides of the political spectrum. With the presidential election looming, The Onion was the perfect fit for Elio Motors’ bipartisan message.
“Whether you are a Republican or a Democrat, from a Red state or Blue state, we know Elio Motors has a message everyone can get behind,” said Paul Elio, founder and CEO of Elio Motors. “We are building a low-cost, fuel-efficient vehicle that will create American jobs, reduce our dependence on foreign oil, and help the environment. We see ourselves as “purple” politically – a mix of both parties that everyone can rally behind.”
The marketing campaign, developed by Onion, Inc.’s creative services division Onion Labs, includes custom social infographics, election-inspired video, as well as targeted media surrounding The Onion’spolitical content, which will run from June to November.
“Political opponents can’t seem to agree on anything this election season – except they both want to drive The Elio,” said Rick Hamann, Onion, Inc. Chief Creative Officer. “We worked with Elio Motors to find a way to insert humor into party disagreement.”
“The Onion has an incredibly loyal audience from a wide spectrum of the American population and we look forward to sharing our message with their fans,” Elio said. “It’s going to be a long road to November, and by working with The Onion we hope to bring a light-hearted view of an otherwise serious moment in our country’s history, as humor is often the best way to find a common ground between political parties.”
About Elio Motors
Founded by car enthusiast Paul Elio in 2009, Elio Motors Inc. represents a revolutionary approach to manufacturing an ultra-high-mileage vehicle. The three-wheeled Elio is engineered to attain a highway mileage rating of up to 84 mpg, while providing the comfort of amenities such as power windows, power door lock and air conditioning, accompanied by the safety of multiple air bags and an aerodynamic, enclosed vehicle body. Elio’s first manufacturing site will be in Shreveport, Louisiana.
About Onion, Inc.
Onion, Inc. is a Chicago-based digital media company composed of America’s Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; celebrity gossip website, StarWipe; and creative services agency, Onion Labs. Founded in 1988, The Onion has become America’s most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more. Onion, Inc. properties have a shared audience of over 30 million monthly unique visitors and account for more than 5.5 million Facebook fans, 8.5 million Twitter followers, and 800,000 YouTube subscribers.
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