After our TEDxDetroit presentation last week, the Elio Motors Tour Team booked it east for a rather unique stop. Nazareth College in Rochester, NY, reached out to us a while back because they wanted to host a competition. The competition: six composers from their school would come up with a jingle for an Elio Motors commercial. Their ask: Elio Motors to pick the winner.
As you know, Elio Motors loves trying new things and participating in anything that pushes the envelope in terms of creativity and innovation. So, we were “All In” when it came to participating in the Nazareth student project. To officially kick off this assignment, we brought the P4 to the campus for students, staff, media and most of all futureliowners to experience. Jerome Vassallo, Elio Motors Vice President of Sales, spoke to the attendees about the history of Elio Motors and shared our most recent project milestones.
Here, Jerome opens his presentation at Nazareth College with a message about Paul Elio’s courageousness:
At the conclusion of the kick off, two of the student composers debuted synthesized versions of their Elio Motors jingle. We’re eager to hear the remaining jingles in the coming weeks, decide on a winner, and possibly put the winning jingle to a commercial of our own for all of our social media followers to enjoy and sing along to.
A huge thank you goes out to Nazareth College for hosting us at their beautiful campus and launching innovative competition. It’s exciting to be part of shaping the minds of the future!
Upcoming Tour Schedule – P4
|Oct 24, 2015 – Oct 25, 2015||Chandler, AZ – Chandler Fashion Center – 3111 W Chandler Blvd – Times: Sat – 10am-9pm – Sun – 11am-6pm –|