Rocket Fuel

Elio Tour – Locations!

Hey Elio’ers! This week’s tour blog answers the question we are often asked while on tour and on our social media platforms… “How do we determine the tour stop locations?”  This is quickly followed by “Great you’re going to [tour stop], but WHEN will you be in [insert city here]”, “I have a reservation, where can I view one?”, “Why didn’t you come to our event?!”

As much as we’d love to be everywhere our futureliowners are, we have to be strategic about the locations we pick to cover the most ground and spread the word to as many people as possible.  For this reason, we organize our schedule based on the following criteria:

  • Is it in or near one of Elio’s 60 main markets in the United States?
  • Is an Elio Retail Center being considered for that location?
  • Does the event typically draw 80,000+ people in projected attendance?
  • Is the event true to our brand? (e.g., environmentally conscious, automotive focused, technologically driven)
  • Are those in attendance our target market?
  • Does it provide media opportunities to share the Elio story to the masses?

Here’s a look at some of our past events to give you an idea…


Balloon Fiesta, Albuquerque, NM
Attendance: 900,000
Category: Varies. Reaches target market.


Barrett-Jackson, Scottsdale, AZ
Attendance: 300,000
Category: Automotive


Tacoma Freedom Festival
Attendance: 125,000
Category: Patriotic


Woodward Dream Cruise, Royal Oak, MI
Attendance: 1,000,000
Category: Automotive

If you have an idea for a possible event, please leave us a comment on Facebook. And when doing so, please include whatever pertinent information you may have. The Elio Team really does read your comments, so you WILL be heard!

Next up –

P4
Aug 29, 2014 – Aug 31, 2014
Broomfield, CO Flat Iron Crossing
Fri-Sat: 10am-9pm
Sun: 11am-6pm

P4
Sep 01, 2014
Denver, CO Taste of Colorado!
10:30am-8pm

Be sure to check back often on our website to see our schedule and any updates including changes: Elio Tour Schedule

For real-time updates on all things Elio, follow our social media pages: FacebookTwitterInstagramGoogle+.

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