Rocket Fuel

Important Price Lock In Information

Happy Friday (the 13th) Elio’ers! Do you suffer from paraskevidekatriaphobia? No, that’s not a word we made up, it’s the technical term for a phobia of Friday the 13th. Friday will fall on the 13th twice this year, today and in October. It is estimated that between 17 and 21 million Americans are affected by their fear of Friday the 13th, which means it’s the most feared date on the calendar. The Stress Management Center and Phobia Institute estimates that between $800 and $900 million is lost as a result of paraskevidekatriaphobia. Our advice? Use caution around mirrors, keep your eye out for any ladders or black cats and you should escape today unscathed.


Lately, we have received quite a few questions about locking in the base price. We hear questions like “Why is there a countdown on your website” and “Is it too late to lock in the price of my Elio?” Today, let’s talk about some of these and get everyone on the same page!

In the simplest form, there are three groups of people that are affected: All-In reservation holders, refundable reservation holders, and folks who have not yet made a reservation.

  • All-In Non-Refundable reservations

If you already have an All-In reservation, your base price is set at $7,300. That’s right, you can sit back and relax and do nothing if you would like, your base vehicle will be priced at $7300*. There is an option though, you can lock in your base price at $7,000 by making a “binding commitment”. To make the commitment, click here and fill out a brief form. After you’re done you’ll get a pop up message that you are locked in and will receive a confirmation email shortly. The opportunity to lock in at $7,000 price is available only until we reach 65,000 total reservations, so don’t delay. If you haven’t locked in by 65,000 total reservations, your price will be set at $7300.

  • Want In refundable reservations

The base price for refundable reservation holders is targeted at $7,300. Want a chance to lock in your base price? Just convert to All-In. If you have a refundable reservation and want to lock in your price, click here to convert. After you’ve converted to an All-In reservation your base price is set at $7,300. Then, if you so choose, you can make the commitment and lock in at $7,000.

  • Future Reservation Holder

If you haven’t yet joined the Elio movement, it’s a great time to do so. Again, you have until we reach 65,000 total reservations to either have your base price set at $7,300 or lock it in at $7,000. As we speak, there are only 1,153 reservations until we hit the 65,000 reservation mark. Don’t delay!


Are you more of a visual learner? No problem, we’ve got you covered. Here’s a chart:


Why is there the option to make a binding commitment and lower the base price? The answer is twofold. First, as you may know, we have applied for an ATVM loan through the Department of Energy. While we have received over 63,000 reservations, binding commitments further demonstrate market acceptance to the DOE. Secondly, our early adopters have been essential to our success up to this point and we truly value them. Giving our All In reservation holders the opportunity to either have their base price set at $7,300 or to lock in at $7,000 is just another way that we express our sincere thanks to our early adopters. Remember, only a little over 1,100 reservations remain before the offer is expired!

Overall, it’s good for Elio Motors and good for your wallet: a true win- win!

Elio Preview Tour:

January 14- 22: Detroit, MI – North American International Autoshow – Cobo Center

Thanks for your support and have a fantastic weekend!

*MSRP for non-refundable reservations only and applies only until non-refundable and refundable reservations total 65,000. Total current reservations can be seen at: MSRP excludes destination/delivery charges, taxes, title, registration, and options/installation.

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