Milestones are Nice…But, Never Forget the “WHY”
There’s a pretty good chance you’ve never heard of Samuel Pierpont Langley. But, most likely, you know that the Wright Brothers were the first inventors to complete a successful flight.
What made the Wright Brothers succeed and go down in history, while Langley ended up as a mere footnote?
Langley wasn’t focused on the “WHY.”
Langley, according to TED speaker and author Simon Sinek, was more concerned with fame and fortune and saw flight as a path to riches. The Wright Brothers, on the other hand, were passionate about flight and knew it could change the world. They had vision and passion and were able to get others to share that vision and passion as they made flight a reality.
How has Elio Motors created a passionate following, achieved more than 50,000 reservations, and attracted more than 6,000 investors? Paul Elio is unfailingly focused on the “WHY.”
Milestones Punctuate February
(from left): Jason Paltrowitz, Executive Vice President – Corporate Services, OTC Markets Group; Ron Miller, CEO, StartEngine Crowdfunding, Inc.; Paul Elio, Founder and CEO of Elio Motors; and R. Cromwell Coulson, President and CEO, OTC Markets Group
- On Jan. 26, we launched our first television advertising campaign, modifying our Alter the Course video into :30 and :60 second television spots, airing on national cable networks.
- On Feb. 17, we announced the completion of the body frame and chassis cradle, a major milestone in our vehicle development
- On Feb. 19, our shares began trading on the OTCQX, making Elio Motors the first company to use Regulation A+ to sell stock and then have those shares actively trading on a market.
- On Feb. 25, we held an event in New York to share our Regulation A+ story, generating positive media coverage in major financial publications such asInc. and Forbes.
All of these events were exciting for our team, and hopefully for our fans, too. Our marketing team and advertising partners felt a rush of pride seeing our message go national. The engineering and supplier teams are ecstatic about clearing an important hurdle. And, admittedly, seeing that ELIO stock symbol go live was a highlight for all of us.
But, all of these milestones are just that – milestones. They are signs of progress. They are a result of our focus on the “WHY.”
The reality is, Paul Elio didn’t get into this business to make commercials or sell shares on a public market. He did it because he wants to change the world.
We’ve shared his story here before, but it’s worth repeating. In 2008, the economy was crumbling, unemployment was rampant, the price of oil was going through the roof, and America was losing its manufacturing strength. Paul decided to do something. He wanted to create affordable transportation, he wanted to reduce dependence on foreign oil, he wanted to create jobs and he wanted to restore American manufacturing greatness.
As Simon Sinek said in his Golden Circle TED Talk, “People don’t buy WHAT you do, they buy WHY you do it.”
Reduce dependence on foreign oil.
Big ideas that will change the world.
It’s WHY we do what we do and we won’t veer from these ideals. They guide our team every day as we work to make the Elio a reality. Our stock might go up. Our stock might go down. But, our commitment to making the world a better place will remain rock solid as we march relentlessly toward production.