A hamburger and a vehicle have more in common than you may think. Both start with a base and can then be endlessly customized. There is a major difference, however, in how you customize each. A burger can be easily customized a la carte, while personalizing a vehicle involves expensive option packages. If you want to add mayo, you won’t be charged for unwanted bacon. If you want a backup camera, however, you’ll likely need to pay for several other options in the form of an option package. This needs to change, which is why earlier this year, we unveiled #4 on the list of top Elio Motors milestones of 2016, our ePlus: My Elio. My Way. option program.
How does ePlus work? We will provide Elio Motors customers with a well-equipped base model while also allowing for mass personalization. It has been a long-standing tradition in the automotive industry to force customers to pay for options they don’t want and won’t use through option packages. ePlus is different in that we will not offer option packages or bundles. Elio Motors customers will be able to pick only the options they want.
Our approach to the current options system is comparable to the smartphone industry. When you purchase a smartphone, it comes with base applications pre-installed. From there, through app stores, you can customize your phone with free and premium apps to enhance your experience. The app marketplace encourages application developers to continue to create new and cutting edge tools for smart phone users. We believe that ePlus will have a similar effect on our supplier partners.
One less obvious advantage to our ePlus program is the ability for our customers to have the latest technology installed in or on their vehicles. In most cases, you would need to look to the aftermarket to retrofit your vehicle. With ePlus and Elio Motors, you will be able to bring your vehicle back to one of our retail stores after your initial purchase and install the newest options we have to offer. This way, your new addition will have an OEM fitted option at a competitive price.
At Elio Motors, our vision of altering the course goes beyond our revolutionary vehicle. We strive to make improvements in all aspects of the industry, including the way we offer options. For this reason, our unveiling of ePlus: My Elio. My Way. is our 4th biggest milestone of 2016.
Don’t forget to check back on Thursday as we continue the countdown with #3!