Rocket Fuel

Predicting the Trends of 2018 and More

e1c_sears

Predicting the Trends of 2018

At the beginning of a new year, it’s common for analysts to look ahead and attempt to predict upcoming trends that will shape the future of an industry. NWI.com predicts that 2018 will see an average year for car sales, more weekly subscription services, and a renewed interest in electric cars.

As far as car sales, NWI believes that “a strong economy should bolster sales: the projected gross domestic product growth will hit 2.6 percent, average employment is primed to rise 180,000 jobs a month and the price for regular gas will average $2.50 per gallon.” High transaction prices, ballooning interest rates, and unfavorable financing terms are among the factors that may potentially hinder car sales in 2018.

 

To Self-Drive or Not Self-Drive?

To the chagrin of many dreamers and science fiction aficionados, we still do not have a viable flying car available in 2018. For there to ever be a future that includes traffic jams in the skies, however, we must take a few baby steps first. The future of autonomous driving is a hotly contested issue and one that is sure to dominate automotive op-eds for years to come. For now, according to a new Reuters/Ipsos opinion poll, autonomous vehicles do not look to be ubiquitous anytime soon.

Approximately two-thirds of American drivers are currently uncomfortable with the concept of riding in an autonomous vehicle. According to US News and World Report, “While 27 percent of respondents said they would feel comfortable riding in a self-driving car, poll data indicated that most people were far more trusting of humans than robots and artificial intelligence under a variety of scenarios.”

blue

Among the respondents, many seemed to be at least slightly intrigued by the technology and potential of self-driving cars. Being the first to volunteer as an occupant seems to be a major drawback. According to the article, “Automotive and technology industry executives are pushing U.S. lawmakers to pass legislation that would loosen restrictions on testing and deploying self-driving cars. However, the legislation is currently stalled in the Senate.”

Putting Your Money Where Your Mouth Is

There is no denying that almost every American wants to support American manufacturing and would prefer to buy an American made product. The resolve of this principle is tested when other factors, namely price, come into play.

Recently, it was found that “sixty-seven percent of adults in the United States would be willing to pay more for products if they knew doing so would support American manufacturing, according to a Morning Consult poll.” Simply put, buying American-made products is a serious matter to most Americans, and they’re willing to demonstrate this desire with their hard-earned dollars.

Share Button